Mock up designs

For this advert, I want to make the left half look dark and dull, in order to show that it is a before shot. There is an importance of it being dark and looking dull, because I want people to relate to the feeling of being hungry and having no food. In the right half, we will see a person looking much happier, with the photo edited to look much brighter, in order to reflect the happy and satisfied feeling of finally having something to eat that you haven't had to cook. I want the before shot to have the text of 'Hank marving? Too busy to shop? Feeling #hangry? Food's on us!' I chose this because there are certain elements of the quote that have a link to Essex phrases, as well as the # which is a common theme among the youth group, as well as Essex people. This will be a running theme throughout all of the adverts, as a # is something to associate a brand with, and that is what I want for my food delivery advert. I will also have this text in a bold colouring, either a blue, or red colouring, with the #hangry being in a green colour, as this is an intertextual link to the hulk who turns green when he gets angry, and all people can relate to getting grouchy when they get hungry. On the right side, there will be the tagline of 'We're innit to winnit in the war on hunger!' The use of the phrase 'innit' is important, as it is another link to the commonly used Essex phrase. This gives it the personal touch of Essex culture. This will also be in a bold colour, either a red, gree, or blue. The logo will also be displayed on after delivery side of the advert to make people aware of the service that delivered the food.For this advert, similar to the first advert, the first shot will be the before food delivery shot, showing people sat all separate, looking bored, lonely and hungry, with the photo edited to look dark and dull, all models will be acting very antisocial by being on their digital devices, which is a link to the youth group as a whole in how they are obsessed by technology. In the second shot after the food is delivered, we will see the models looking happy, content, and being social with the other people they are surrounded by, with the photo being edited to look bright and vibrant. The story in this advert is that people may be different in personality and appearance, however we all have one thing in common, and that is that we have to eat and that we all get hungry. Sometimes we need to put our phones down to see the wider picture which is what the narrative is in this advert. The text in this advert will say 'Lonely? Feeling #hangry? We've got it sorted!' This highlights that we all share food in common, and therefore eating food with another person can make you feel a little less lonely. The tagline will be displayed in the after food delivery shot alongside the logo.

For this advert, there will be the before and after food delivery shots. In the first shot we will see a person holding a pan that is on fire, clearly trying to cook but are not good at it. This will link to the slogan 'Bad at cooking? Feeling #hangry? Can't stand the heat? Get out of the kitchen...food's on us!' This is therefore using humour and relatability to sell the brand to the audience. The image will again, be edited to look dark and dull. In the second shot, we will see a person delivering the food, looking happy and cheerful, with the photo edited to look vibrant. There will also be the tagline and the logo displayed on the right side of the advert, to highlight that the person delivering the food comes from this food delivery service.

With this advert, I am playing around with the location, as well as what I want the models to be doing. The theme of the advert will be being social. It will show people looking disappointed and bored. This is an evident side effect of being hungry. In the second shot, we will see people looking much happier after they have eaten their food. The slogan on the before shot will say 'Friday night blues? Feeling #hangry? Well the party don't start till we walk in!'. Again, with this advert, I will be highlighting the party atmosphere among most specifically the Essex youth group, as seen in The Only Way Is Essex. 'The party don't start till I walk in is also a link to the singer Ke$ha who the lyrics belong to, and whom is also popular among the youth group. This is therefore another intertextual link to a celebrity whom is popular with the youth. The tagline and logo will again be present on the after food delivery side of the advert.