Advertising research
Strategies for advertising products
- Endorsement
- Individual incentive - BOGOF
- Bold headings - catchy/memorable
- Alliteration - "Bob's Big Breakfast"
- Font - Serif and Sans Serif (modern)
- Celebrity endorsement - Gemma Collins
- Intertextual links - THE ONLY WAY IS ESSEX
- Bright and bold colours
- Student discounts
- Social media
- Hashtags
- Images
- Humour
- Exaggerated stereotypes
- Quotes or phrases - Vernacular (everyday language) e.g. "Peng", "reem", "innit", "y'know what i mean"
- Logo
- Saturated colours
Humour
Beauty
Youth
Endorsement
Popularity
Potential
Social
Pain solution
All elements I will use when making my advert:
Font :Berlin Sans FB Demi with a line going within the text, as i want to make it look modern and almost futuristic, and the targeted audience is 16-25 year olds. This is the font that will be used in the logo, and will be used for the slogan.
The sans serif font i will use for the coverline is Haettenschweiler font, as it is formal and will be in the blue colouring. I will use this font as it is formal but also futuristic, as well as the colouring being blue as it is almost disco colouring and party colouring.
One half dull colouring = before the food One half bright and vibrant =after the food
Slogan "We're innit to winnit in the war on hunger!"
Rhetoric questions
Want it to be set out life a before the food delivery vs after the food delivery
Use of hashtag = #hangry
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Concept 1:
University student with no food in his fridge and starving so orders food and is happy
Use rhetoric questions such as "Hank marving? Too busy to food shop? Feeling #hangry? Food's on us!"
Half 1: Half 2:
Dull colouring, boring, uninteresting Bright, bold, exciting and relateable to when you have food food
Concept 2:
Lonely student sitting on the grass while people are sitting chatting behind him. He wants to join in and they all have one thing in common...they are all hungry. He orders the food and becomes popular.
Use rhetoric questions such as "Lonely? Feeling #hangry? We've got it sorted!"
Half 1: Half 2:
Dull, sad and cold feeling warm, bright, vibrant and friendly, happy
Concept 3:
Group party with 18+ people. Party is very boring, people falling asleep, etc. The food gets delivered and it is very lively!
Use rhetoric questions such as "Friday night blues? Feeling #hangry? Well the party don't start till we walk in!"
Half 1: Half 2:
Dull, dark lighting, harsh almost Bright lighting, fun atmosphere, vibrancy, happy people
Concept 4:
Young people trying to cook, the pan is on fire and the kitchen is chaos. They opt for getting food delivered instead.
Use rhetoric question such as "Bad at cooking? Feeling #hangry? Can't stand the heat? Get out of the Kitchen....the food's on us!"
Half 1: Half 2:
Bright flames, almost like the Happy person getting their food delivered
flames of hell. Doom and gloom.
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Location for Concept 1:
Kitchen/fridge
Location for Concept 2:
Local park
Location for Concept 3:
Living room
Location for Concept 4:
Kitchen and front door
Props for Concept 1:
Fridge
Pizza box
Burger box
Props for Concept 2:
Study books
Backpacks
Pizza boxes
Burger box
Props for Concept 3:
Beer bottles
Wine bottles
Pizza
Pizza boxes
Burger boxes
Burgers
Props for Concept 4:
Frying pan
Burger boxes
Pizza boxes
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